Rise Above the Crowd: an interactive digital side-channel for Imagine RIT

I am VERY excited to reveal what has become a well-kept secret on RIT’s campus this Winter: Rise Above the Crowd is an interactive crowd experiment in live event journalism and community engagement that will take place during the Imagine RIT Innovation Festival on May 7th, 2011.

What is it? Rise Above the Crowd takes the digital conversations that a crowd of 25,000 people are having during an event and makes then visible on large screens and votable by cell phone throughout the campus. Your participation is rewarded with prizes based on the amount of your activity as well as the popularity and quality of your contributions. You can send text messages, tweets, and especially photos to the community and they will immediately be visible all over the campus. As the crowd votes up your contributions they will rise on our boards, giving you a greater and greater chance to win great prizes like iPads, web-enabled cameras and much more.

The system design has been a truly interdisciplinary effort with students and faculty from all over campus contributing. Journalism Prof Andrea Hickerson and I are the principal investigators and points of contact. Much, much more information is about to launch, but if you really want to know, I would be more than happy to tell you!


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